A Message for Monsanto: Beet It!

It’s safe to say that beets have never been a hot topic in the U.S. financial world.

But now a group of more than 300 socially-concerned institutional investors is asking consumers to urge major food corporations not to buy genetically engineered sugar beets. The Interfaith Center on Corporate Responsibility (ICCR) has launched a web site that helps consumers write effective letters to corporations like Kraft and Heinz about their desire not to see Monsanto’s soon-to-be-released « Roundup Ready » sugar beets used in food products.

Partners of Grassroots International around the world who are resisting the use of genetically engineered crops because of the threat they pose to small farmers, applaud this creative action. You can read more about the campaign in an article in the Financial Times.